4 ways a project management tool will transform your content 

Author: Philippa Lowe
Published: 21st January, 2020

4 ways a project management tool will transform your content

Project management is not a crazy new idea — it makes sense to be keeping track of your tasks, aligning them to big business goals and holding all of your team (big or small) accountable. Still, according to the Project Management Institute, only 58% of organisations fully understand the value of project management. 

It’s also clear that when it comes to creating content, many organisations are baffled as to how they can make it all happen. Last year, we took a look at why so many organisations don’t put a content strategy into place — one of the biggest reasons why content strategies were put in the ‘too-hard’ basket was because there was a “lack of cohesion and coordination among departments” (CMI)

The solution is pretty clear — get yourself a good project management tool. It doesn’t have to be overly complicated with every feature under the sun! There are plenty of free or low-cost options out there: Asana, Monday, Trello and Wrike are great options. 

Why invest in learning yet another system? 

Put simply, it makes creating, compiling, organising and scheduling content a whole lot easier. Need more than that? We’ve got you. 

  • Helps teams talk together 

Content creation looks different for every organisation. Some will have one person in charge of making it all happen while others will assign content for different departments to create. Instead of being frustrated by individuals not communicating with each other properly, now you can streamline conversations in the one spot to make sure everyone’s on the same page. 

  • Lets you see everything at a glance 

When you’re balancing social content, email marketing, blogs, radio ads, print ads and more, it can get overwhelming — quickly. No matter how complicated your strategy is, it helps to have everything planned out so that you know when you need to deliver. Most project management tools will let you focus on your tasks for the day/week/month as well as giving you the option to zoom out to look at the bigger picture. 

  • Team size flexibility 

Whether you’re a one-person team or your team is growing rapidly, most of these simple project management tools give you the ability to grow your system as your team grows. You can use it as a simple reminder system for yourself or to manage multiple campaigns at once with tens of contributors. You need a system that will grow with you to make sure you can keep delivering amazing content to your audience. 

  • Everything, all in one place. 

The biggest benefit of a project management tool, in our eyes, is the elimination of emails. Sometimes, it can feel impossible to rein in all the conversations and all the decisions being made when they’re all happening over email. Things get lost, confusion is rife and it’s a waste of your valuable time. Project management tools keep all the discussions about a certain project in the one place that you can easily refer back to without having to sift through piles and piles of emails. 

We’re not being paid to tell you which project management tool to use, we just really want you to get one so that you can get a handle on your content so that it can shine. So try them all out and find the one that suits you and your organisation the best and check the pricing plans for when your organisation grows — once you get a grip on your content, your organisation will grow, so you need to be prepared for what you might need down the track! 

Need help finding the right project management tool? Incredible Communications can help: we have experience with them all. Email us at http://www.incrediblecommunications.com.au/#contact or call 0414 711 107.