We know you’ve heard it all before (and plenty from us!): content marketing is the way of the future. In fact, it’s the way of today! We can bang on about it until the cows come home but just this once, we think it’s better if the numbers do the talking.
Content marketing costs 62% less than outbound marketing and it generates 3 times as many leads (Demand Metric)
It seems impossible, but it’s simple. Content marketing is cheap because it relies heavily on social media and blogging platforms – most of which are free or very low cost. Not only that, but 86% of people skip TV adverts (Demand Metric) and Adbocker Plus – the most popular ad blocking app – has reached 300 million downloads worldwide (Hubspot). There is still a time and a place for a good ad, but the dollars you’re spending on them are becoming emptier.
93% of B2B companies say content marketing generates more leads than traditional marketing (Marketo, Forbes)
Put simply, people like to consume content. 70% of people prefer to learn about a company through articles rather than ads (Demand Metric). In fact, 96% of people aren’t visiting your website because they’re ready to buy (Marketo) but they are likely to provide their details in order to get some free, valuable content in return.
Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates (Aberdeen)
Long gone are the days where you would cast a net as wide as possible, cross your fingers and hope for the best. Content marketing means you know who your leads are and you can nurture them effectively. Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects (Forrester Research)
Social media sites and blogs account for 23% of time spent online (Demand Metric)
It’s about meeting your leads where they’re at. Content allows you to start relationships – 60% of people will seek out information about a product after reading custom content (Demand Metric) – and it allows you to nurture those relationships, with 78% perceiving a relationship between themselves and a company using custom content (Demand Metric)
Have the numbers convinced you?
Want to hop on the content marketing train? Incredible Communications can help. Email us at http://www.incrediblecommunications.com.au/#contact or call 0414 711 107.