How to avoid content burnout

Author: Philippa Lowe
Published: 2 October 2018

How to avoid content burnout

If you’ve been writing content for a while – whether for someone else’s business or your own – you’ve likely found yourself wondering how on earth you can keep the fresh ideas coming! It’s hard to keep it up and the difficulty of the task can be so discouraging that some people simply stop producing new content.

Whether you have a blog or you’re using some other platform to release your content, keeping it regular and as fresh as possible is what reminds your audience that you’re still there. It gives them a chance to read your insights, engage with you (by giving feedback) and generally get a feel for who you are. A ‘simple’ blog post can be the beginning of a great new business relationship.

So, how can you keep the content fresh?

  • Use your experience – each year, you grow and learn things within your business and there’s no better way to explain what you’ve learnt than to share a case study. It takes a little more work than your run-of-the-mill blog post, but it can be a great way to show what you’ve learnt and show others how you can help them too. You’re always learning, so you’ll never run out of ideas for case studies!
  • Look at what’s trending – what’s everyone talking about in your industry right now? Take that and make it into something that stands out from the rest. There are always things shifting and changing, so there’s never a shortage of things to talk about.  Get a topic, look at it from a unique angle and get writing.
  • Reshape old ideas – there’s nothing to say you can’t be using old content again. Of course, you could just rewrite some old content, jazz it up and present it to your readers but you can only do that so many times. Different people learn in different ways, so start thinking how you can get the same information out there in slightly different wrapping – an infographic, a quiz or a video might just be the way to get a new ‘reader’ hooked.

  • Ask your audience – the surest way to know what will resonate with your readers the most is to ask them. What would they love to know more about? What do they need help with? What kind of content do they enjoy the most from you? Ask them the question and you’ll be swimming in new ideas and angles for content!

Just like with most things, it’s important to pace yourself. If you’re experiencing content burnout, consider revising how often you’re posting. Instead of every week, try every fortnight – staying regular is important but if you’re running out of ideas every month, it can be okay to slow down.

If you’re in need of some content revival, Incredible Communications can get you started. Email phil.lowe@incrediblecommunications.com.au or call 0414 711 107.