Nobody wants to spend more money than they have to – it’s a matter of principle. When it comes to your business, there are always things you can afford to scrimp on and there are things you should probably fork out a little more for.
Buying the home brand milk for your office will save you money and maybe no one will notice the difference (except the diary farmers..just saying). When it comes to your content, however, choosing the cheapest option may not work in your favour.
With a cheap copywriter, you will get:
What you paid for
If you’ve done your research, you will know the average prices of good copywriters. So, when you find that copywriter whose prices seem too good to be true, go with your gut. To get prices that low, there is a high likelihood that they are cutting corners wherever they can. They will make shortcuts to ensure that they spend as little time as possible on your content – leaving you with a product that is lacking. The old adage is true: you get what you pay for; you pay less, you’ll get less.
Many people are under the impression that it is quantity, not quality, that matters when it comes to their content. Unfortunately, this is not true. Your readers are interested in what you have to say and what you have to offer them. If your content is lacking due to corners being cut, your readers can see right through your façade and will lose interest very quickly. You need quality content, for your own sake and quality content very rarely results from penny pinching.
Content that loses its shine
Hiring a cheap copywriter will often get you linked with someone who doesn’t have the time or resources to really delve into your business. As a result, the content they produce may work for the time being, but when it comes to standing the test of time and fitting in with the wider scope of your business, it will fall short. You need a good quality copywriter who can invest the time into capturing the big picture of your business.
Rounds of revisions
You won’t want to settle for lacklustre copy, so you will likely end up requesting rounds of revisions. So, even if you’re paying a lower hourly rate, it can end up being a false economy.
There are, no doubt, good copywriters out there who are charging less than they’re worth – but is it worth the risk? They say it takes kissing a lot of frogs before you find the prince, but are you willing to invest your time and money into kissing all those frogs, just to maybe come across a prince? At the end of the day, if you pay less, you’ll get less, in every sense. So make sure you’re comparing princes, not frogs.
If you’re ready to invest in great content that lets your business story shine through, get in touch with Incredible Communications today on 0414 711 107.