It can be difficult to start writing, online or in print, and have a good, strong, authentic voice that shines through and helps you to stand out. What is your writing voice? It’s that thing that makes two articles with the exact same title and the exact same factual content read completely differently from each other.
Tip #1: Write often!
If you’re ready to start writing your own articles, blog or newspaper, you have to be ready to be writing a lot. The old saying is right – practice does make perfect. Try this exercise: set a timer for 3 minutes, 10 minutes or even half an hour depending on your ability to focus. Once you press ‘go’, start writing about anything and don’t stop until the timer goes off. You’ll find that you start forgetting about the quality and you turn to your instincts when it comes to grammar and structuring your sentences. The result? A piece of writing that reflects the way you really speak.
Tip #2: Write what you know!
Have you ever written an article about a topic that you didn’t really want to write but everyone else was writing about it, so you thought you needed to? Bad news, this isn’t the way to go. Writing about topics that you are inspired by will let a natural passion and authenticity shine through in your writing – something your readers will notice straight away. What about those times when you have to write about things you don’t know much about? Research until you do know a lot about them! If you’re unsure of the facts, your uncertainty will be evident to everyone reading it.
Tip #3: Write with purpose
As in the previous tip, writing with confidence and purpose can make all the difference to your writing voice. If your goal is to sound airy, vague and purposeless, writing without a clear take-home point will send you in the right direction. If you lack confidence in your writing, take some time to think about what you do well and do more of it. Similarly, think of all the areas you lack skill in and focus on developing those skills so you can be proud of them too.
Tip #4: Write with the rules in mind
The rules can stay in your mind if that suits you better, but having a firm grasp on grammar and spelling can really help your writing. Of course, sometimes, rules can box you in and make your writing voice seem fake and forced – if your goal is to write conversationally, rules often get thrown out of the window – but other rules can make your writing even better. Always have a look over and acknowledge or fix any glaring mistakes, however – if you haven’t put any effort into your writing, why should any of your readers put any effort into reading it?
Tip #5: Write to your audience
There is a difference between writing at your audience, writing through them and writing over them. May we urge you not to do any of these? Instead, write to them! Nobody wants to be made to feel inferior, nor do they want to be spoken to as if they are a wall for bouncing ideas off and they definitely do not want to be made to feel as though they are invisible. Writing to your audience means you take their experience, hobbies, interests and concerns into account as you write and you speak to them as though it is a conversation – if you are online, this is almost always the case anyway, so why ignore the conversation?
Following these tips will have you loving your own voice in no time at all! If you’ve got the knowledge, but are still struggling to get the words down, speak to Incredible Communications today on +61 414 711 107 – we can help you to get your message across so that you can focus on what you do best!