The three As of successful content relationships
Author:
Philippa Lowe
Published: 16th of May 2017

The three As of successful content relationships

Within your business, would you rather you had a huge following or a following that was made up of strong long-lasting relationships? It might seem crazy, but the two don’t have to be mutually exclusive … if you do it right.

If you’re only focused on the first it’s likely you’ll forget to put an effort into the second, but without strong relationships, you’ll find there is a great disconnect between you and your client-base, even if you have a huge following!

What’s so great about engaging?

It is natural to want to engage. If we have a customer walking into our shop, it would go against our instincts to ignore them. There are potential customers around us all the time, especially online, so remember your content is the way to engage with them. This is why it’s important to create plenty of content and never ignore what your clients are interested in.

Focusing on engaging your clients means that they can get to know you and your business better. The more they get to know you, the more they will trust you and then they’re more likely to choose your services.

It’s always a conversation; you start it with your content, your client responds and then it’s your job to keep that little spark alive.

So how do we get the conversation started?

Answer – There are 59,978 Google searches every second. People are always looking for answers and the odds are pretty high that someone is looking for information that you have. Put your knowledge out there and potential customers will be grateful for the knowledge you share. They might be so grateful they drop you a line to express their appreciation.

Astonish – There’s no need to create a Kardashian-worthy scandal to get their attention but there’s so much information floating around in the age of the Internet, you have to surprise your readers. What makes you different, exciting and the most appealing choice when it comes to solving the problem a potential customer might have? Surprise them and you become memorable.

Action – You need to give your readers a reason to take action but no matter how strongly you plead your case, it will all be for nought if you don’t give them a way to take action immediately. Your email is likely one in 100 that your readers will encounter that morning. If they don’t have a way to act immediately, they’ll forget about you and the conversation will stop in its tracks, before it’s begun.

It’s not necessarily a bad thing to produce content to get views. After all, you need to get your name out there and increase your visibility. It’s how you keep the conversation going afterwards that really counts.

If you’re ready to start creating content that starts great conversations and creates strong relationships with customers, get in touch with Incredible Communications today on 0414 711 107.