Whether you are writing copy yourself or have hired a copywriter to get the job done, you’ll be well aware that producing copy is not as simple as giving someone a pile of information, waiting a few hours and then seeing perfectly produced copy right in front of your eyes. A lot more time, effort and editing goes into it and along the way, there can be a lot of mistakes. We’ve put together four quick questions to help you determine if you’re making simple mistakes in your writing:
1. Do you know your audience?
It seems obvious that your audience will change depending on who you are seeking to market to. Sometimes you might be looking to speak directly to families, other times you’re speaking to teenagers. The two groups are vastly different from each other, with different levels of comprehension, general life experience and needs. Naturally, your tone of voice and style should vary when you write specifically for each group.
If you miss the mark with your tone, your audience won’t be interested and your writing will be in vain, so find a way to make your writing relatable and accessible to your intended audience.
2. Does your writing flow logically?
When you’re writing any piece of persuasive writing, there has to be a logical flow of ideas. There’s no use creating something that jumps around and touches on lots of different ideas with no real rhyme or reason. Your readers want to be taken on a journey with a clear beginning, middle and end – there might be detours every now and then, but it’s best to keep the journey as smooth as possible.
3. How do you break up your writing?
Are you guilty of writing long sentences, long paragraphs and long articles without any variation to keep your readers’ brains alert while they’re reading? Fill your paragraphs with sentences of varying length and break up your paragraphs with sub-headings or lists. It shakes it up a little and makes sure your readers can find what they’re looking for easily.
4. Are you writing with a purpose?
What is it that you want our writing to achieve? More sales? Brand awareness? There are countless reasons for producing copy but you need to be clear on which one is driving your writing. If you aren’t clear on the main goal, it’s likely that your writing will miss the mark, making all your hard work pointless.
Not only do you need to know what you’re trying to achieve, you need to make sure that your audience knows exactly what they are supposed to do. Forgetting to include a call-to-action can leave your writing redundant. A simple ‘click here to sign up’ or ‘contact us today to find out more’ could make all the difference. Show your readers exactly what they need to do and give them all the tools to do it – you’ll see results immediately.
It’s important to remember that nothing is ever perfect the first time around, that’s why you always need a second pair of eyes to look over your copy, but those second pair of eyes don’t need to be doing all the work – fix those simple mistakes today!
If you’re ready to let your business shine through great content, get in touch with the team at Incredible Communications today – 0414 711 107.