Content and Inbound Marketing

Brands used to want to be in the media. But as newsrooms shrink and self-publishing platforms evolve, today’s brands can be their own media platform. At Incredible, we help create content that builds awareness, drives sales, enhances reputations and produces business results.

We develop content people want to read, view, click and share. We craft your brand message to tell stories that add value for your customers and engage your stakeholders.

Working with our team of top tier media buying, video and multimedia partners, we analyze the best platforms and distribution methods to meet your business objectives, and create a plan to make it happen. With blogs, white papers, microsites, videos and infographics, we work with you to produce content that drives business results.

Testimonial

Incredible Communications helped me ghostwrite the book that has positioned Suburbanite as a leader in its field. The agency then created a media engagement strategy that had the book reviewed on ABC and commercial radio, along with national newspaper interviews, that were read and heard by our ideal prospective clients – who went onto engage with our website, call our office, and enter our sales funnel for conversion by our team.

Anna PorterPrincipal, The Suburbanite Group.

Communications Strategy: Digital + Social + Inbound

You know how 80s supermodels wouldn’t get out of bed for less than $10,000 a day? Well, we’re kinda like that about strategy. We don’t do your tactics without it. It may be staid and feel a little bit boring, because, heck, you love assembling the parachute as you jump out the plane, right?

Incredible takes a holistic approach and creates a strategy that identifies where key audiences are and what messages prompt them to take action. Then we measure results along the way and make necessary adjustments to ensure the campaign is optimally effective. Services include:

  • Content Strategy and Editorial Development
  • Competitive Assessment and Platform Identification
  • Identifying accurate audience personas
  • Crisis Management and Response
  • Training
  • Analytics, Monitoring and Support
  • Distribution and amplification tactics.
  • KPIs and success metrics.

Public Relations

Today’s 24/7 communications environment requires a PR team that knows how to tell a story across multiple channels. Incredible’s integrated expertise bridges traditional and digital media landscapes to offer measurement-based strategies and spot-on message development that delivers your story with impact.

Whether it’s in print, in person or across social networks, our media team will help you craft the right message to the right audience on the right platforms. Our experienced media trainers will also work with you to ensure you deliver the message with confidence. Services include:

  • Media and Analyst Relations
  • Speaking Engagements and Sponsorships
  • Community Relations
  • Byline and OpEd Article Development and Placement
  • Media/Speaker Training

Internal Communications

At times there is no audience more important than the one inside the walls of your company.

Effective internal communications can mean the difference between successful change management and a disaster. We help identify champions and ensure buy-in from employees and stakeholders so your company’s internal communications achieve buy-in. Incredible Comms has worked with companies through mergers, restructures, senior leadership changes and major rebranding campaigns, as well as assisting not-for-profits with volunteer and ambassador engagement.

Crisis Communications

No one wants to imagine the worst-case scenario. But when a crisis hits, every second counts.

Incredible Communications’ crisis management experts have swiftly and strategically guided companies, nonprofits and individuals through complex issues to ensure their reputations remain intact. Specific areas of expertise include:

  • Criminal Investigations
  • Labour and Employment, including downsizing and management changes
  • Schools
  • Food/Recalls
  • Litigation Support

Our crisis communications advice and planning has been utilised by companies including Fuji Xerox, RedBalloon, Adobe, as well as government departments and Not-For-Profits.

Contact!

Want to find out more? Need a quote?

If you’re interested in digital PR, social media marketing, web content writing services, drop us a line and we’ll get back to you. From national brands to startups, we work with companies of all sizes, and we tailor our services to fit your needs. We even work with other agencies (yes, we white label!).

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